We made the idea of men's fashion accessory alive. We founded a new brand and created its two unique products – hand-crafted knitted ties which are available to buy.
A new brand would not get much attention without any promotion. Thanks to the created visual materials and the website, people started to get in touch with the Auntie Knitter.
Lastly, our hand-crafted ties are available to buy online thanks to the e-shop we launched for the project. On top of that, the customer service can easily see and manage orders from visitors of the website.
Before starting any detailed design, it is important to understand the business and the potential customers. Do research and perform design workshops with the client and also with co-workers. It’s beneficial for the final results.
Tight deadlines often need flexibility and compromises. It is a good approach to create Minimum Viable Product as soon as possible and continue with improvements afterwards. Then, testing the solution with real people is essential. It positively impacts the whole business (conversions, happy users, etc.).
The default installation of an open source content management system can be slow and that can have a bad impact on overall usability. Because of that, it is really worth to focus on the website performance optimisation.
The header of the homepage is designed as timed carousel showing two products (Navy Blue, Stripy Red). The idea behind this solution is to allow visitors view and buy a tie as soon as the website is loaded. To support that idea we show there also very prominent call-to-action button “Add to the cart”.
The homepage is designed as single page layout. We wanted to display information about products and the story in light and simple structure (Shop, Our story, About ties, Contacts). The buying process then includes individual pages (the cart, checkout and confirmation).
The products gallery is an important section and that is the reason why we placed it just under the header. For comfortable previews, we provide very smooth lightbox functionality. Under the photos, we show again a prominent “Add to the cart” call-to-action button to make buying easy and intuitive.
The story is shown just under the products section on the white clean background. The idea is to increase the contrast among the sections and increase also the story prominence, once the visitors scroll to that area.
The visitors can proceed to checkout from the cart page (shown above), where is available the order summary.
Every customer gets the tie in a special gift package including an introduction letter and original textile envelope.
As a UI Designer, Developer and 3D Artist of the project I produced medical 3D visualisations and created a unique 3D viewer for displaying the visualisations in web browsers. The viewer supports people from the university (medics, tutors and students) in teaching and studying.Case study →